Don’t believe the hype – was Chuck D right?

Is it just me , or are you sick of the never-ending hype in entertainment and the media? The endless superlatives where everything needs to the best or worst EVER!

From the Macgregor v Mayweather pantomime (so hyped that racist slurs are ignored), Jordan Spieth’s Open win hailed as the greatest (he has been written off for the last year) to Ed Sheeran hailed as a genius at Glastonbury.

I’ve always been sceptical of cultural hype and usually respond in the opposite way . In fact, I watched Lost years after it was the greatest thing on TV, to inevitable disappointment.

To an extent, this is all harmless and if hype can get someone to pay £2000 for a pair of trainers then more fool you!

But the impact on society of hyperbolic language, moral panics and deviance amplification goes much deeper. Our exaggerated fears about living in dangerous times, when all the evidence points to living in relatively safe and comfortable times.

For business, should we buy into the hype of social media influencers and digital marketing strategies? I’m open to admitting that this might be a generational thing. If Twitter and Facebook can blow the tiniest thing out of proportion in a negative way, it must be able to have a positive impact too.

But do I need to buy into hype to or will it all just lead to the 0-0 draw on Super Sunday after a week of Team America style montages without the irony.

The Premier League season hasn’t even started yet…..THE GREATEST LEAGUE IN THE WORLD EVER!!!!!!

The Blue Monster Offer – Your office mini golf course

Inspired by the infamous Blue Monster at Trump National Doral, we have put together a brand new offer for long term lease of a mini golf course.

And who doesn’t like Donald Trump? How could this possibly go wrong!!!

Our newest package has been created based on our contact from Manchester offices. If you’re looking to hire an something for your office , then the Blue Monster package might the package for you.

This includes a 6-piece hole. This can can be changed from a long straight putt to several different arrangements to change things up. You can decide how many square or curved pieces you require. We can help make this suit the needs of your office space and we’ll provide all the equipment you’ll need.

This can be hired on a daily, weekly or monthly basis from £99 a day* (*minimum hire 5 days).


When you think of golf, who do you picture?

Lucy Mellor Bates recently asked me about my thoughts on the future of golf. The first thing that comes to mind is the stigma of the golfer. I’m not for a second suggesting golfers are a maligned group, but I think many don’t take up the sport as they identify it as for old, white, middle class men.  Age, gender, ethnicity or sexuality.

Golf is one of the very few sports that isn’t significantly affect by your age, gender, ethnicity or sexuality. But social class (stop me now, I’m an ex Sociology teacher!!) has an impact on the stigma of the golfer and the affordability of taking up the sport.

Both Nick Dougherty and Tyrell Hatton both recently spoke how great the Golf Sixes event was and how the sport needs to move forward. We need to get away from some of the traditional aspects of the sport as society had moved on. Who has 5 hours to spare for a round these days? Those of us who are golfers can talk for hours about our love and obsession with the sport. But what is it about golf that puts others off?

In the North West of England alone there are some fantastic initiative to get people into golf and bring golfers together. At one end, the relentless work that Gareth Shaw, Alison Lysons, Sean Hammill, Iain Lancaster, Abbie Lynch do for England Golf is paving ways for a variety of groups.

There’s a huge growth in use of simulators in different contexts with Rob Hart at TGC Academy, Freddy Valenti and his Golf Bays company to The Green in Manchester (Ellie Preston). The weather doesn’t have to stop you practicing or even playing a virtual round. You event play at night thanks to Kelly Tidy and SK Events.

Social media is catching up to the rest of global sports with thanks to Emma Ballard at Medi 8 and a host of vlogs by the likes of Mark Crossfield (my doppelganeger), Rick Shiels  and Peter Finch to name a few.

In the corporate world, the stigma reigns supreme! But there are fantastic networking events for golfers getting to play the best curses in the country with Simon Gee at Golf & Business Together and Sean Fergusson, David Harries at Fore Biz.

If you’re not a golfer, I’d love to hear why not. For more blogs go to


Are you bored at business exhibitions?

We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? Pens? Stress balls? Or something more experiential?

At Putting Edge, we have found that there is a need for an accessible and simple activity that appeals to clients and exhibitors from all ages and abilities . Our pop up mini golf courses are hired to increase footfall and data capture by up to 400%. We can fit a course inside ANY stand size and it can be branded and customized to your needs.The need to stand out at an exhibition is increasingly more important.

With so many exhibitions coming up in Liverpool and Manchester , why not give it go or recommend to a connection.

Something different for corporate team building…

In a world of postmodern management speak, there’s a bit of a stigma to team building. For years, I thought of it in a David Brent or that guy from the call centre on BBC Three kind of way.

However, employee engagement and happiness has a huge impact on retaining staff. It costs companies so much money to train up new members of the workforce.

Standing out at exhibitions

As we start to get into exhibition season, most companies are thinking of a way to stand out.

At Putting Edge, we can fit a customised course inside your exhibition stand. This can increase footfall by up to 400% and has proved a great way to extend conversations at your stand.

How Putting Edge Started

I often get asked how Putting Edge started, so the start of our story…

Another dreary team building session on an INSET day.

Another meeting where I didn’t get to speak to who I wanted to.