The Challenge This was our first time exhibiting at one of the industry’s most important events. With several competitors also exhibiting, it was essential for our brand to stand out and get to speak to as many potential clients as possible. The Event The IBMS Congress is a large conference and exhibition at Birmingham ICC over 3 days gives us a great opportunity […]
The Challenge The vast majority of people at a business exhibitions are tied into their mobile contract. The challenge is to start the conversation in order to show a potential client the benefit of moving provider when that contract ends. Getting them to the stand is a challenge in itself but also increasing the time […]
The Challenge In previous years, we have tried a variety of tech at exhibitions around the world to increase our footfall and stand out against the competition. At the Gartner Symposium in Barcelona this year, we need something for the evening entertainment and networking that appeals to a wide demographic. The Event For 3 hours […]
I’ve written before about the stigma surrounding golf and it has a significant impact on participation. Emma Ballard from Medi8 , LET member Sophie Walker , Kelly Saddleton and the England Golf team including Abbie Lench and Ali Lysons have campaigned endlessly to promote golf to girls. From my experience in education, the lack of focus on golf […]
One Year, One Game, Putting Edge. We’ve had a fantastic first year in business and have worked with some amazing clients such as Amazon, O2 and New Balance. In one year, we have engaged a massive 14,000 players, seen 96% of employees sign up to Putting Edge team building activities and have helped one client […]
Lucy Mellor Bates recently asked me about my thoughts on the future of golf. The first thing that comes to mind is the stigma of the golfer. I’m not for a second suggesting golfers are a maligned group, but I think many don’t take up the sport as they identify it as for old, white, […]
We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? […]
In a world of postmodern management speak, there’s a bit of a stigma to team building. For years, I thought of it in a David Brent or that guy from the call centre on BBC Three kind of way. However, employee engagement and happiness has a huge impact on retaining staff. It costs companies so […]
As we start to get into exhibition season, most companies are thinking of a way to stand out. At Putting Edge, we can fit a customised course inside your exhibition stand. This can increase footfall by up to 400% and has proved a great way to extend conversations at your stand. Regardless of the size […]
I often get asked how Putting Edge started, so the start of our story… Another dreary team building session on an INSET day. Another meeting where I didn’t get to speak to who I wanted to. Another situation seeing groups of friends who would rather scroll down through their phone than actually engage with each […]