According to the World Health Organization (WHO), 60 to 85% of the population worldwide does not engage in enough activity. Making physical inactivity the fourth leading risk factor for global mortality. We spend so much time in front of computers or scrolling through phones, that we try to make up for these sedantry lifestyles at […]
At Putting Edge, we aim to take care of every possible detail to make an event go as smoothly as possible. Having a mini golf course in your venue will be a brand new experience, so we need to assure our clients that there is no risk and all reward.
The Challenge – Exhibition Stand Attractions Recruitment of students in Greater Manchester is very competitive. We wanted to make sure that our data capture was as large as possible. We wanted to follow up interest in our open days and marketing materials. The Event Our large stand had a significant focus on branding. We wanted […]
The Challenge This was our first time exhibiting at one of the industry’s most important events. With several competitors also exhibiting, it was essential for our brand to stand out and get to speak to as many potential clients as possible. The Event The IBMS Congress is a large conference and exhibition at Birmingham ICC over 3 days gives us a great opportunity […]
The Challenge The vast majority of people at a business exhibitions are tied into their mobile contract. The challenge is to start the conversation in order to show a potential client the benefit of moving provider when that contract ends. Getting them to the stand is a challenge in itself but also increasing the time […]
The Challenge In previous years, we have tried a variety of tech at exhibitions around the world to increase our footfall and stand out against the competition. At the Gartner Symposium in Barcelona this year, we need something for the evening entertainment and networking that appeals to a wide demographic. The Event For 3 hours […]
I’ve written before about the stigma surrounding golf and it has a significant impact on participation. Emma Ballard from Medi8 , LET member Sophie Walker , Kelly Saddleton and the England Golf team including Abbie Lench and Ali Lysons have campaigned endlessly to promote golf to girls. From my experience in education, the lack of focus on golf […]
One Year, One Game, Putting Edge. We’ve had a fantastic first year in business and have worked with some amazing clients such as Amazon, O2 and New Balance. In one year, we have engaged a massive 14,000 players, seen 96% of employees sign up to Putting Edge team building activities and have helped one client […]
Lucy Mellor Bates recently asked me about my thoughts on the future of golf. The first thing that comes to mind is the stigma of the golfer. I’m not for a second suggesting golfers are a maligned group, but I think many don’t take up the sport as they identify it as for old, white, […]
We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? […]