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The Manchester College at Event City – exhibition stand attraction

The Challenge – Exhibition Stand Attractions Recruitment of students in Greater Manchester is very competitive. We wanted to make sure that our data capture was as large as possible. We wanted to follow up interest in our open days and marketing materials. The Event Our large stand had a significant focus on branding. We wanted […]

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Scientific Laboratory Supplies in Birmingham

The Challenge This was our first time exhibiting at one of the industry’s most important events.  With several competitors also exhibiting, it was essential for our brand to stand out and get to speak to as many potential clients as possible. The Event The IBMS Congress is a large conference and exhibition at Birmingham ICC over 3 days gives us a great opportunity […]

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O2 at The Scottish Business Expo

The Challenge The vast majority of people at a business exhibitions are tied into their mobile contract. The challenge is to start the conversation in order to show a potential client the benefit of moving provider when that contract ends. Getting them to the stand is a challenge in itself but also increasing the time […]

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Case Study – Avecto in Barcelona – Using mini golf as an exhibition stand attraction

The Challenge In previous years, we have tried a variety of tech at exhibitions around the world to increase our footfall and stand out against the competition. At the Gartner Symposium in Barcelona this year, we need something for the evening entertainment and networking that appeals to a wide demographic. The Event For 3 hours […]

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Are you bored at business exhibitions?

We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? […]

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