Picking appropriate staff for the event and the audience is essential. Many exhibitors use either a “hook” (someone or something who attracts people to your stand), or the “spotter” (who approaches people and brings them to the stand). If you have neither, just make sure your team remains active and friendly. A smile goes a […]
This seems obvious but is often not clear. Why are you exhibiting? What do you want to achieve? Being able to complete a myriad of goals can be complex. If you know your goals, you can then research and choose the right exhibition or trade show. Is your target market at the event? Our client […]
You’ll have some on your desk right now. You won’t remember where you got it or won’t have any idea what that company does. It could be even worse, the branded cap! It doesn’t fit, was made a by a 7-year-old Vietnamese girl and has some app company logo on the front, that has already […]
Carl Jung stated that “colours are the mother tongue of the subconscious.” Colour plays a prominent role in our lives. They influence our thinking, inspire our decision making and impact our moods and emotions. From causing changes to changing reactions, colours are very powerful. Depending on our interpretations, they can be used both positively and […]
As the old saying goes, ‘It’s not the size, it’s what you do with it’. However, for the vast majority of us when it comes to exhibiting, the size of the stand comes down to budget. It can a big mistake to get a big stand or shell scheme with very basic graphics and lots […]
If you spend any time at the end of a corporate event, you’ll notice how much waste and plastic is left behind. A lot of branding and printing is very expensive, yet is left behind the minute the event ends. Can the answer be to upcycle? As part of our commitment sustainability and an eco-friendly […]
This is Chen. She taught me a lot about patience and mindset in less than 15 minutes when playing mini golf at Vita Student This wasn’t a Ted talk. Or a podcast. Or a mentor session. She worked on the pop-up food stand at an event we were hired for. She didn’t know what mini […]
‘We don’t stop playing games because we grow old; we grow old because we stop playing games’. Does this quote by George Bernard Shaw ring true to you? Our society tends to dismiss play for adults. Play is perceived as unproductive, or even a guilty pleasure. The notion is that once we reach adulthood, it’s […]
Please take just 10 seconds to watch this video and let us tell you a story. Ok she didn’t make the putt. We’ve got a ton of videos where there is a close miss and the similar ‘ohhhh’ reaction, but there’s a story to this group. Developing a team and integrating a new member of […]
I often get asked if I miss teaching and my usual response is, ‘Not in any way, shape or form!’. However, those moments in teaching when a student ‘gets it’ are amazing, if few and far between. Last week, four Iraqi mathematics students who were very shy about playing mini golf gave me one of […]