The Manchester College at Event City – exhibition stand attraction

The Challenge – Exhibition Stand Attractions

Recruitment of students in Greater Manchester is very competitive. We wanted to make sure that our data capture was as large as possible. We wanted to follow up interest in our open days and marketing materials.

The Event

Our large stand had a significant focus on branding. We wanted to create a welcoming atmosphere. The mini golf course fitted well into the branded theme. It really created a buzz. This, in turn, improved footfall in comparison to our competitors. Our data capture was 400% better than previous exhibitions.

The Result

Using Putting Edge on our exhibition stand did cause problems, but only in terms of managing the queue of people who wanted to take part in our branded putting challenge! The service Putting Edge provided was excellent. I would certainly recommend them.

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