Picking appropriate staff for the event and the audience is essential. Many exhibitors use either a “hook” (someone or something who attracts people to your stand), or the “spotter” (who approaches people and brings them to the stand). If you have neither, just make sure your team remains active and friendly. A smile goes a […]
Tag: Exhibitions
Does Size Matter?
As the old saying goes, ‘It’s not the size, it’s what you do with it’. However, for the vast majority of us when it comes to exhibiting, the size of the stand comes down to budget. It can a big mistake to get a big stand or shell scheme with very basic graphics and lots […]
Case Study – Avecto in Barcelona – Using mini golf as an exhibition stand attraction
The Challenge In previous years, we have tried a variety of tech at exhibitions around the world to increase our footfall and stand out against the competition. At the Gartner Symposium in Barcelona this year, we need something for the evening entertainment and networking that appeals to a wide demographic. The Event For 3 hours […]
Are you bored at business exhibitions?
We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? […]