Picking appropriate staff for the event and the audience is essential. Many exhibitors use either a “hook” (someone or something who attracts people to your stand), or the “spotter” (who approaches people and brings them to the stand). If you have neither, just make sure your team remains active and friendly. A smile goes a […]
The Challenge – Exhibition Stand Attractions Recruitment of students in Greater Manchester is very competitive. We wanted to make sure that our data capture was as large as possible. We wanted to follow up interest in our open days and marketing materials. The Event Our large stand had a significant focus on branding. We wanted […]
The Challenge This was our first time exhibiting at one of the industry’s most important events. With several competitors also exhibiting, it was essential for our brand to stand out and get to speak to as many potential clients as possible. The Event The IBMS Congress is a large conference and exhibition at Birmingham ICC over 3 days gives us a great opportunity […]
We’ve all been to business exhibitions and wondered why so many stands don’t engage with us. Not every product or service is the most exciting thing, but can be essential. We all have accountants, lawyers, phone providers etc, so how do they get you to start a conversation and get the all important data? Sweets? […]
As we start to get into exhibition season, most companies are thinking of a way to stand out. At Putting Edge, we can fit a customised course inside your exhibition stand. This can increase footfall by up to 400% and has proved a great way to extend conversations at your stand. Regardless of the size […]