Picking appropriate staff for the event and the audience is essential. Many exhibitors use either a “hook” (someone or something who attracts people to your stand), or the “spotter” (who approaches people and brings them to the stand). If you have neither, just make sure your team remains active and friendly. A smile goes a […]
Tag: trade shows
Does Size Matter?
As the old saying goes, ‘It’s not the size, it’s what you do with it’. However, for the vast majority of us when it comes to exhibiting, the size of the stand comes down to budget. It can a big mistake to get a big stand or shell scheme with very basic graphics and lots […]