‘We don’t stop playing games because we grow old; we grow old because we stop playing games’. Does this quote by George Bernard Shaw ring true to you?
Our society tends to dismiss play for adults. Play is perceived as unproductive, or even a guilty pleasure. The notion is that once we reach adulthood, it’s time to get serious. And between personal and professional responsibilities, there’s no time for it.
However, more than ever we continue to consume culture such as TV and films that are generally aimed at children and to sell toys. This can be seen as escapism from the real world, but how can this be part of your business?
“The only kind [of play] we honour is competitive play,” according to Bowen F. White, MD
But play is just as pivotal for adults as it is for kids.“We don’t lose the need for novelty and pleasure as we grow up,” according to Scott G. Eberle, Ph.D,
Play brings joy. And it’s vital for problem solving, creativity and relationships.